Building premium brands.

Building premium brands through education, memorable experiences and valuable partnerships.

Southern Comfort:
The spirit of New Orleans.

With the re-introduction of Whiskey into the formula, Southern Comfort is heading back to its roots and staying true to M.W. Herons original recipe.
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An investment in education pays the best interest.

SouthTrade leads the drinks industry with first-class training and education; under the recently launched Fine Drinks Movement.
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Our Brands